Tourists are increasingly opting for outdoor adventure destinations while avoiding areas prone to extreme weather, according to a recent report from the World Travel Market and Oxford Economics. This trend highlights a shift among wealthy and middle-class travelers who are more inclined towards thrill-seeking activities such as skydiving, mountain climbing, and rafting. However, many still prefer lower-risk activities like hiking and cycling, indicating a diverse range of adventure preferences among travelers.
The report also emphasizes the rise of 'b-leisure' travel, where business trips are combined with leisure activities. As business travel rebounds post-COVID-19, travelers are extending their stays and blending work with leisure, thanks to flexible remote working arrangements. This trend is expected to boost tourism in emerging destinations like Serbia and Armenia, as travelers seek new experiences.
Younger travelers, particularly those aged 18 to 34, are cautious about unpredictable weather, with nearly half admitting to avoiding such destinations. This demographic shift suggests a growing preference for stable and reliable travel experiences. Additionally, the report aligns with findings from Expedia, which noted an increase in interest for 'detour' destinations—places that are easily accessible from crowded tourist spots, such as Reims near Paris.
