The QTM serves as a significant indicator of Qatar's ambitions to become a top global tourist destination, leveraging its cultural heritage and modern attractions.
The introduction of the QTM B2B application reflects a trend towards digital solutions in enhancing visitor experiences at large-scale exhibitions.
The focus on sustainable tourism and experiential travel at the exhibition aligns with global trends in the tourism industry, indicating a shift towards more responsible travel practices.
The exhibition is likely to further boost Qatar's tourism sector, attracting more international visitors and investments in the coming years.
Increased collaboration between Qatar and Morocco may lead to more cultural exchange programs and tourism initiatives, benefiting both nations.
The successful implementation of the QTM B2B application could set a precedent for future exhibitions, enhancing networking opportunities and business growth in the tourism sector.
The Qatar International Travel and Tourism Exhibition 2024 (QTM) opened in Doha, featuring over 300 exhibitors from 60 countries, marking it as the largest and most influential edition to date. The event aims to showcase Qatar as a leading global tourist destination under the theme 'Discover Places, People and Cultures.'
Organizers expect more than 12,000 visitors over the three-day exhibition, highlighting a significant increase in attendance compared to previous years. The exhibition is seen as a pivotal platform for industry professionals to network and explore emerging trends like sustainable tourism and experiential travel.
Omar Abdulrahman Al Jaber, Chief Tourism Development Officer at Qatar Tourism, emphasized the exhibition's role in reflecting Qatar's growing status in the global tourism sector, supported by a 24.5% increase in visitors in August 2024 and projected international tourism spending of $16.5 billion for the year.
The event aligns with Qatar National Vision 2030, aiming to enhance the country's position as a distinguished global destination for both business and leisure. CEO of Visit Qatar, Abdulaziz Ali Al Mawlawi, noted a record 4 million visitors to Qatar by October 2024, equating to the total for the entire previous year.
Morocco is the guest of honor at this year's exhibition, which aims to strengthen tourism ties between Qatar and Morocco, coinciding with the Qatar-Morocco 2024 Year of Culture. Rachid Hamzaoui from the Moroccan National Regional Tourism Office highlighted the importance of the Qatari market for Moroccan tourism and anticipates a doubling of Qatari tourists to Morocco in 2024.
