Pantone Announces Mocha Mousse as Color of the Year 2025
The Pantone Color Institute has unveiled its Color of the Year for 2025, selecting the warm and inviting shade of Mocha Mousse (Pantone 17-1230). This rich brown hue, reminiscent of cocoa desserts and coffee, is designed to evoke feelings of comfort and indulgence. Leatrice Eiseman, the executive director of the Pantone Color Institute, describes Mocha Mousse as a color that balances sophistication with unpretentiousness, expanding the perception of browns from humble tones to symbols of aspiration and luxury. Eiseman emphasizes that this color embodies a thoughtful pleasure, reflecting a desire for everyday comforts.
Mocha Mousse follows the 2024 Color of the Year, Peach Fuzz (Pantone 13-1023), which conveyed messages of affection and community. According to Laurie Pressman, vice president of the Pantone Color Institute, Mocha Mousse continues the theme of comfort and connection, representing harmony in various aspects of life, including relationships, work, and the environment. This color aims to inspire a sense of peace and balance, resonating with the current societal trend towards authenticity and connection with nature.
The Cultural Significance of Mocha Mousse
The selection of Mocha Mousse is part of Pantone's long-standing tradition of reflecting cultural, artistic, and social trends through color. Since its inception in 1999, the Color of the Year program has become a significant influence in various industries, including fashion, design, and home decor. Pantone's choice is not merely a marketing strategy; it serves as a catalyst for discussions about color and its impact on culture. The company has expanded its catalog from 500 to over 2,000 colors, continuously updating its offerings to meet the evolving demands of the design community.
In a unique move, Pantone has planned a global presentation of its Color of the Year, with events in major cities like New York and Shanghai. The first event took place at the iconic London Eye, where Mocha Mousse was showcased through a vibrant light display, illuminating the skyline and generating excitement around the announcement. This initiative marks a new chapter in Pantone's engagement with the public, emphasizing the importance of color in our daily lives.
