The increase in tourism numbers indicates a recovery from the impacts of the COVID-19 pandemic, showcasing Morocco's appeal as a travel destination.
The government's investment and strategic planning suggest a long-term commitment to enhancing the tourism infrastructure and experience in Morocco.
The reliance on both international tourists and expatriates highlights the diverse appeal of Morocco's tourism sector.
If the current growth trend continues, Morocco may not only meet but potentially exceed its target of 26 million tourists by 2030.
The successful hosting of international events could lead to increased global visibility for Morocco, attracting more tourists in the future.
Morocco's tourism sector has achieved a record number of foreign visitors, reaching approximately 16 million in the first 11 months of 2024, according to the Ministry of Tourism. This marks a significant annual increase of about 20%, translating to an additional 2.6 million tourists compared to the same period in 2023. The surge is attributed to a 23% rise in foreign tourists and a 17% increase in Moroccans residing abroad visiting the country.
The Moroccan government aims to attract 26 million tourists by 2030, supported by a strategic plan developed for 2023-2026, which includes an investment of 6.1 billion dirhams (around 598 million dollars). This initiative is part of Morocco's ambition to position itself among the top 15 tourist destinations globally.
Upcoming major events, such as the Africa Cup of Nations in 2025 and the World Cup in 2030, are expected to further boost tourism in Morocco. Tourism Minister Fatima Zahra Ammor emphasized that these numbers reflect the effectiveness of the country's tourism roadmap and its potential for growth.
