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Adidas Withdraws Bella Hadid Amid Controversy Over 1972 Olympic Sneakers

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Adidas has withdrawn Bella Hadid from its campaign for the reissue of the SL72 sneakers, linked to the tragic events of the 1972 Munich Olympics, following a wave of criticism over her pro-Palestinian stance.


Adidas has faced backlash for choosing Bella Hadid as the face of its retro sneaker campaign.

The campaign coincides with the tragic history of the 1972 Munich Olympics.

Criticism arose due to Hadid's known support for Palestine and Hamas.

Adidas has previously dealt with controversy over its collaborations, including with Kanye West.

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