Victoria's Secret Fashion Show 2024: A Notable Return
The 2024 Victoria's Secret Fashion Show made a significant comeback on October 15, hosted at the Duggal Greenhouse in Brooklyn, New York. After a hiatus since 2019 and a disappointing attempt last year, the iconic lingerie brand aimed to revitalize its image with a star-studded lineup and a focus on inclusivity. The event featured high-profile performances, including a show-stopping appearance by Cher, who entertained the audience with her classic hits, 'Strong Enough' and 'Believe.'
The red carpet was a spectacle of glamour, showcasing a range of celebrities from various fields. Iconic figures such as Cher, stylist Law Roach, and actress Phoebe Dynevor, known for her role in 'Bridgerton,' graced the event. Emerging artists Lisa and Tyla also performed, embodying the youthful spirit the brand seeks to project.
Nostalgia Meets Inclusivity
In an effort to amend past criticisms regarding body image and representation, Victoria's Secret incorporated a more diverse cast of models. The show included familiar faces like Gigi Hadid, Alessandra Ambrosio, and Adriana Lima, alongside newer talents such as Paloma Elsesser and Ashley Graham, promoting a message of empowerment. The brand emphasized inclusivity not just in body types but also in age, featuring models over 50, including Tyra Banks and Carla Bruni.
The show was broadcast live for the first time, attracting an audience of over two million viewers on YouTube and 200,000 on Instagram, signaling a renewed interest in the brand. The marketing team described the event as a celebration of women and fashion, aiming to reshape the narrative around Victoria's Secret.
The Spectacle of Fashion
Despite the efforts to address past controversies, the essence of the show remained rooted in spectacle. With dazzling outfits, glittering accessories, and a focus on entertainment, the event was designed to captivate audiences. While the absence of the traditional Fantasy Bra raised eyebrows, the combination of nostalgia and modern performances created a buzz that overshadowed previous criticisms. As the show concluded, it left viewers eager for the next installment, slated for 2025, as Victoria's Secret continues its journey of reinvention.
