Carla Bruni made her debut at the Victoria's Secret fashion show on October 15, 2024, at the age of 56, showcasing a new direction for the brand that has shifted away from its previous hypersexualized image.
Bruni wore black heart-shaped wings and a low-cut bustier, celebrating her appearance on Instagram and thanking the brand for the opportunity, which she described as giving her 'new wings' at her 'venerable age.'
Victoria's Secret is attempting to revamp its image following criticism over its past practices, including hypersexualization and lack of diversity in model representation. The brand aims for inclusivity by featuring models of various ages and sizes, including Bruni, Cher, and Kate Moss.
The show, which marked a return to live events after a hiatus, included performances from notable artists and a nostalgic lineup of supermodels, indicating a blend of old and new as the brand seeks to reconnect with audiences.
- The Victoria's Secret fashion show, once a staple of the fashion industry, faced significant backlash leading to its cancellation in 2019. Last year's attempt to revive the show on Amazon was poorly received, prompting the brand to rethink its strategy.
- This year's show featured a mix of established supermodels and newer faces, with an emphasis on inclusivity, although critics noted that the changes were still measured rather than radical. The brand included models like Paloma Elsesser and Ashley Graham, who represent larger sizes, alongside traditional beauty standards.
- Despite the brand's efforts to address past criticisms, the show retained its focus on spectacle, with high-profile performances and a glamorous presentation, drawing in millions of viewers eager for entertainment. The future of the brand remains uncertain as it navigates its identity in a changing fashion landscape.
