Remembering Mola Eshet: A Pioneer of Israeli Fashion Photography
The fashion world mourns the loss of Mola (Shmuel) Eshet, a legendary photographer who passed away on December 4, 2024, at the age of 90. His funeral is currently being held at the Kiryat Shaul cemetery in Tel Aviv. Eshet, who was born as Mola Eisenstadt in Mandatory Tel Aviv, is celebrated as the father of Israeli fashion photography, having significantly shaped the visual culture of Israel over three decades.
Eshet began his journey in photography at a young age, receiving his first camera in fifth grade. His professional career took off unexpectedly when his stills for the film "They Were Ten" caught the attention of producers, leading him to become a prominent figure in the fashion and advertising industry during its formative years from the 1960s to the 1980s. He worked with nearly 90% of the country's advertising companies and collaborated with top models including Tzipi Refaeli, Tami Ben Ami, and Pnina Rosenblum.
A Legacy of Innovation and Iconic Imagery
Mola Eshet was known for his innovative approach to photography, particularly for introducing movement into still photography. He often preferred outdoor settings over studios, breaking conventional boundaries to create dynamic images. His work produced iconic photographs, such as Tami Ben Ami adorned with a giant hibiscus and Heli Goldenberg captured with a car in the background. Eshet's unique signature style has left an indelible mark on Israeli fashion.
In addition to fashion photography, Eshet also made significant contributions to theater and dance photography, working with renowned dance companies like Bat Dor and Kol ve Damma. In 1981, he organized the first fashion exhibition in Israel, further solidifying his role as a pioneer in the industry. His collaborative spirit was evident in his partnership with photographer Srulik Hermati, with whom he founded "Studio Mola Hamati," a name synonymous with excellence in fashion photography.
A Lasting Impact on Israeli Culture
Eshet's influence extends beyond his photographs; he is remembered for fostering a warm and supportive environment for models, often with his wife Dalia by his side, who was also a pioneer in styling. His meticulous approach to photography, where each image was a product of collaboration and creativity, set a standard in the industry long before the advent of digital editing tools like Photoshop.
Mola Eshet leaves behind a rich photographic archive and a legacy that will continue to inspire future generations of photographers and models in Israel. He is survived by his wife Dalia, a son, and two daughters, who will carry on his memory and contributions to the world of fashion.
