'L'Amour ouf' Surpasses One Million Admissions in Just One Week
Gilles Lellouche's latest film, 'L'Amour ouf', has made a remarkable debut at the box office, attracting over one million admissions within its first week of release. According to figures released by CBO Box Office, the film recorded an impressive 1,000,108 admissions, placing it third among the best openings of the year, following 'Inside Out 2' and 'The Count of Monte Cristo'. This success is particularly noteworthy as it outperforms other popular films released this year, such as 'Un p'tit truc en plus', which managed 280,000 admissions in its opening week.
The film features a star-studded cast, including François Civil and Adèle Exarchopoulos, and tells a compelling love story adapted from an Irish novel. Released exclusively in France and Belgium, 'L'Amour ouf' has also made its mark globally, ranking seventh at the international box office last weekend, according to Comscore.
Positive Reception and Audience Engagement
Since its debut, 'L'Amour ouf' has maintained the number one position at the box office daily, reflecting a strong public interest and positive word of mouth. Éric Marti, director of Comscore, stated that the film has achieved an average of over 1,000 spectators per screen across 631 theaters, a rare feat for such a large release. The film's audience demographics are particularly appealing, with a significant portion, approximately one-third, consisting of viewers aged 15-24, mirroring trends seen in major American franchises.
The film's momentum is further supported by the upcoming All Saints' Day holidays, which are expected to boost attendance. Recent marketing trends, notably on TikTok, have seen young viewers praising the film, contributing to its growing popularity. Marti anticipates that 'L'Amour ouf' could reach between 3 to 5 million admissions in the coming weeks, especially with strong competition from films like 'Monsieur Aznavour' that cater to different audience segments.
Future Prospects for 'L'Amour ouf'
With its impressive start, 'L'Amour ouf' is poised to become one of the top films of 2024. The combination of favorable audience reception, strategic timing with school holidays, and effective marketing could see the film not only maintain its current success but also expand its reach significantly. As the year progresses, it is likely to secure a spot in the Top 10 of the most viewed feature films, solidifying its status as a major cinematic success.
