Carrefour Closes All Branches in Jordan Amid Boycott Campaigns
The Carrefour supermarket chain has announced the closure of all 51 branches in Jordan, effective November 4, 2024. This decision follows a significant boycott campaign initiated by Jordanians in solidarity with Gaza amidst the ongoing Israeli conflict that began on October 7, 2023. The boycott gained momentum after social media circulated images of Israeli soldiers with Carrefour-branded food items, leading to a drastic decline in sales for the retailer, reportedly over 80% since the conflict escalated.
The announcement has been met with widespread approval on social media, with many Jordanians expressing their support for the boycott against brands perceived to support the Israeli occupation. Carrefour's official statement thanked customers for their support while apologizing for any inconvenience caused by the closure.
Impact of Boycotts on Local Economy and Consumer Behavior
The closure of Carrefour is seen as a victory for the Boycott, Divestment, and Sanctions (BDS) movement in Jordan. Activists claim that the successful boycott reflects a broader cultural shift among Jordanians, who are increasingly prioritizing local products over foreign brands associated with the Israeli occupation. Economic expert Amer Al-Shoubaki noted that the boycott has become a conviction among citizens, significantly impacting the sales and profits of foreign companies operating in Jordan.
In response to Carrefour's exit, the Al-Futtaim Group has introduced a new retail brand, “Hyper Max,” set to launch soon in Jordan. This move aims to fill the gap left by Carrefour and cater to the growing demand for local alternatives. According to a recent poll from the Center for Strategic Studies at the University of Jordan, over 93% of respondents have participated in boycott activities, with a significant majority opting for local products as substitutes.
The ongoing boycott campaigns not only reflect political sentiments but also highlight the potential for local businesses to thrive in the absence of foreign competitors. As the Jordanian economy grapples with challenges exacerbated by regional conflicts, the rise of local consumerism may provide a viable path for economic resilience.
