The BRICS media summit is set to take place in Moscow on September 13, featuring a diverse program aimed at enhancing collaboration among member countries' media outlets. Organized by TASS, the summit will host key figures including Russian Foreign Minister Sergei Lavrov and UN Under-Secretary-General Melissa Fleming. The event will focus on the role of the BRICS media community in promoting stability and cooperation in a multipolar world, alongside discussions on technological advancements in information sharing.
The summit is significant for the BRICS nations, which collectively represent over 45% of the global population and a third of the world’s GDP. Luis Enrique González Acosta, president of the Cuban news agency Prensa Latina, emphasized the strategic importance of the summit, highlighting the need for BRICS media to counter the dominant narratives propagated by Western media corporations. Experts suggest that strong national media are essential for resisting Western sanctions and promoting traditional values.
As political and economic ties among BRICS countries deepen, there is potential for the formation of a BRICS media holding that could challenge Western media dominance. Analysts argue that while financial and organizational challenges exist, the growing dissatisfaction with Western narratives creates an opportunity for BRICS media to establish a credible alternative. The summit will serve as a platform for discussing these challenges and opportunities, paving the way for future collaborations.
