Paris Saint-Germain Unveils New Jersey at Iconic Eiffel Tower Location
Paris Saint-Germain (PSG) has once again captured the attention of football fans worldwide with the launch of its new away jersey. The unveiling took place on the first floor of the Eiffel Tower, in the Gustave Eiffel room, on Tuesday, July 2. This unique location was chosen to honor the club's history and its deep connection with the city of Paris.
A Nod to History and Tradition
The new jersey features a white base with a blue and red Eiffel Tower motif, reminiscent of the design worn by PSG players during the 1991-1992 season. This vintage design, modernized for the current era, symbolizes the club's identity and its pride in being one of Paris's premier sporting ambassadors. The launch event saw the presence of former PSG players Daniel Bravo and Amara Simba, who expressed their nostalgia and appreciation for the new kit.
Sustainable and Economical Decision
In a move that sets PSG apart from many other football clubs, the new away jersey will be used for two consecutive seasons. This decision, highlighted by PSG brand director Fabien Allègre, aligns with both ecological and economic considerations. The club aims to resonate with the new generation of fans who are increasingly aware of sustainability issues. Additionally, the jersey's prolonged use is expected to be a cost-effective choice for supporters.
Fan Reactions and Pop-Up Store Experience
The pop-up store, located next to the 'Madame Brasserie' restaurant, offers a range of PSG merchandise, including the new jersey, mugs, collectible cards, and more. Visitors, including both local fans and international tourists, have expressed excitement about the new design. Despite the high prices, many fans appreciate the unique opportunity to purchase PSG memorabilia from such an iconic location. The store will remain open until Sunday, July 8, providing fans and tourists alike a chance to experience this special event.
- The choice of the Eiffel Tower as the launch venue was not coincidental. The jersey's design, featuring the Eiffel Tower motif, serves as a tribute to the club's heritage and its deep-rooted connection with Paris. This design element is a throwback to the early 90s, a period fondly remembered by long-time PSG supporters.
- Former PSG players, Daniel Bravo and Amara Simba, expressed their delight at the new jersey's design, which brought back memories of their playing days. They believe the design will resonate well with fans, both old and new.
- The decision to use the away jersey for two seasons is a significant departure from the norm in modern football, where clubs often release new kits every season. This move is part of PSG's broader strategy to address environmental concerns and offer more value to their supporters.
- The pop-up store at the Eiffel Tower has attracted a steady stream of visitors since its opening. Fans have the opportunity to purchase a variety of PSG merchandise, with the new away jersey being the highlight. The store's unique location adds to the overall experience, making it a memorable event for all who visit.
