La Baleine Celebrates 90th Anniversary with Golden Salt Shakers
La Baleine, a renowned salt brand, is celebrating its 90th anniversary in a unique and exciting way by incorporating edible golden powder into ten of its salt shakers. This initiative is reminiscent of the golden tickets in Roald Dahl's 'Charlie and the Chocolate Factory'. The lucky winners who find the golden powder in their salt shakers will receive a prize of 1,000 euros. The brand encourages customers to purchase salt shakers of 500, 550, or 600 grams to try their luck. In addition to the golden salt shakers, La Baleine has collaborated with a local jeweler to create a special drop-shaped pendant that combines salt and gold.
A Rich History of Salt Production
Since its inception in 1934, La Baleine has been producing high-quality salt crystals at Salins du Midi in Aigues-Mortes, Gard. The brand is owned by the Salins group, a leader in table salt production in France and the second-largest salt producer in Europe. The company's annual turnover reaches 500 million euros, with a production capacity of 4.8 million tonnes per year. The salt crystals are harvested from the salt ponds of Camargue after a summer of natural crystallization through evaporation. La Baleine has distinguished itself from other salt producers by choosing the whale as its emblem, contrasting with the lion symbol of Franche-Comté. The brand's iconic logo, designed by Benjamin Rabier, and the unique triangular shape of its salt shakers have made La Baleine a staple on French tables.
A Golden Opportunity for Consumers
La Baleine's 90th-anniversary celebration offers consumers a chance to win a substantial prize. Until December 31, customers who purchase a salt shaker from the brand may find edible golden powder inside. Only ten salt shakers contain this special substance, which includes turmeric. Winners will receive 1,000 euros, and they must keep the purchased product for verification. La Baleine's website provides detailed instructions on how to claim the prize. Additionally, the brand has partnered with jewelry designer Anaïs Occhipinti to create a unique necklace that features salt and gold leaf, symbolizing the term 'white gold'.
