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French Government Seeks Buyer for '60 Million Consumers' Magazine Amid Financial Struggles

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The French government is looking for a buyer for the magazine '60 Million Consumers', published by the National Institute of Consumption, due to ongoing financial difficulties and a significant drop in subscribers.

The decision to sell '60 Million Consumers' reflects broader trends in public funding and the challenges faced by state-run institutions in maintaining financial viability.

The decline in subscribers highlights a shift in consumer information consumption, potentially influenced by the rise of digital media and social platforms.

Employee concerns underscore the potential impact of privatization on the quality and independence of consumer information in France.

If a suitable buyer is not found, '60 Million Consumers' may face closure, leading to a significant loss of independent consumer advocacy in France.

The privatization of the magazine could lead to changes in its editorial direction, potentially compromising its neutrality and independence.

The situation may prompt other public institutions to reassess their funding models and operational strategies in light of financial pressures.


The French government is seeking a buyer for the magazine '60 Million Consumers', published by the National Institute of Consumption (INC) since 1970, due to its ongoing financial struggles. The magazine has seen a significant decline in subscribers, dropping from 140,000 in 2019 to 76,000 in 2024, and has reported a persistent deficit for seven years, leading to concerns about its sustainability. Former Minister Delegate for Consumer Affairs, Olivia Grégoire, expressed disappointment over the government's decision, emphasizing the magazine's role in providing quality, neutral, and independent consumer information. Employee representatives have voiced their shock and concern, arguing that the sale could weaken independent consumer information and leave room for misinformation. They had previously called for state support to help stabilize the magazine's finances, fearing that without intervention, the INC may not survive beyond 2025.

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Refs: | Le Figaro | Le Parisien |

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French Government Seeks Buyer for '60 Million Consumers' Magazine Amid Financial Struggles

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The French government is looking for a buyer for the magazine '60 Million Consumers', published by the National Institute of Consumption, due to ongoing financial difficulties and a significant drop in subscribers.

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