PSG Launches Unique Hotel Experience at Parc des Princes
Paris Saint-Germain (PSG) is redefining the fan experience by introducing a unique hotel room within the iconic Parc des Princes stadium. This innovative concept, known as La Suite Novotel by ALL.com, allows guests to enjoy the thrill of a live match from the comfort of a hotel room that overlooks the pitch. The room, unveiled just before the match against Brest, is set to welcome its first guests on September 27, 2023, during the game against Rennes. This project, developed in collaboration with the Accor group, marks a significant milestone in the club's commitment to enhancing fan experiences.
The suite, located on the seventh floor of the stadium, boasts modern amenities including a double bed, a large bathroom, a minibar, and a breathtaking view of the pitch from both the terrace and the bed. Alexandre Assous, director of the Novotel brand, emphasized the ambition behind this project, stating, “It’s an opportunity to create a unique place in the world, a hotel room in a football stadium.” Fans will not only watch the match but also enjoy exclusive services such as a catered meal, personalized staff, and even a private tour of the stadium the following day.
A Premium Experience Tailored for Fans
To access this extraordinary experience, initial reservations will be available exclusively to members of the All loyalty program, with plans to broaden availability through competitions and auctions in the future. The aim is to make this unique offering accessible to a wider audience, with hopes of opening bookings to the general public by 2025.
The room will be operational on match nights, providing a luxurious experience that includes cocktails, meals served in-room, and a dedicated butler service. The Accor group has worked closely with PSG to ensure that this initiative not only enhances fan engagement but also showcases the club's commitment to innovation and creativity. As Solène Darde from Accor stated, “We will try to open it to as many people as possible.” This pioneering project highlights PSG’s dedication to providing fans with memorable experiences and further solidifies its status as a leader in merging sports with hospitality.
