The 2024 European Championship has kicked off in Munich with the opening match between Germany and Scotland, but the event has not been without its share of controversies and high emotions. UEFA has come under fire for the exorbitant prices of food and drinks, causing widespread discontent among fans and media representatives alike.
During the fan festivals ahead of the match, attendees were shocked by the cost of refreshments. A beer was priced at 7 euros, with an additional deposit of 3 euros, and prices for other items were similarly high. The trend continued at the Allianz Arena, where a Leberkasse sandwich was sold for 4.90 euros, beer for 7 euros, and soft drinks at 6 euros.
Media representatives also faced issues, as contrary to usual practices at German stadiums, no free food or drinks were provided. Reporters had to pay 6.50 euros for sandwiches and 4.70 euros for half a liter of soda. The situation worsened when the fridge in the Media Hub ran out of drinks within an hour and wasn't refilled promptly.
Despite these setbacks, the atmosphere in Munich remains electric, with thousands of Scottish fans flooding the streets and the Olympic Park. The park hosts a large fan festival for those who couldn't secure tickets for the game. It features a massive 21-square-meter screen showing all 51 championship games live, alongside various other activities such as live music, yoga, fitness classes, children's activities, theater performances, and more.
Significant investments have been made in the Fan Zone, supported by extensive security arrangements to ensure smooth proceedings. Additionally, the opening ceremony set the stage for the 17th edition of the European Championship, with the match officiated by French referee Clément Turpin. The last Euro was held in 2021 and saw Italy crowned as champions.
As action unfolded on Friday evening, fans were eager to forget the troubles with costs and soak in the football fever that has gripped Munich. With the Euro finally underway, all eyes are now on the host country Germany and their opening match against Scotland.
- The Euro 2024 has sparked massive gatherings in Munich, reminiscent of the vibrant scenes from before the pandemic. The city's Olympic Park, a venue with historical significance, has become the epicenter of football celebrations and international camaraderie.
- With UEFA aiming to enhance fan experiences, numerous activities have been made available in the fan zones. However, the backlash over high prices indicates there's more to consider in achieving fan satisfaction. Moving forward, it will be interesting to see how UEFA addresses these concerns to maintain the tournament's festive spirit.
