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Djokovic Dominates Wimbledon and Warns About Tennis's Future

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Novak Djokovic advances to the Wimbledon quarterfinals and raises concerns about the future of tennis, urging for better marketing and growth strategies.


Djokovic's Stellar Performance at Wimbledon

Novak Djokovic continues to demonstrate his prowess on the tennis court, reaching the Wimbledon quarterfinals with a commanding performance. The Serbian champion defeated Holger Rune in straight sets, with a final score of 6-3, 6-4, 6-2. This victory is particularly significant as it comes just three weeks after undergoing meniscus surgery, showcasing his remarkable recovery and resilience. Djokovic's next opponent will be Australian Alex De Minaur.

Despite his win, Djokovic faced some tension with the crowd, who he believed were booing him. 'They didn't say 'boo', but 'Ruuune',' the interviewer suggested, but Djokovic remained unconvinced, stating, 'I know some tricks, I've been going to the courts for over 20 years and I've played in even worse conditions. Those were 'boo's.'

Djokovic's Concerns About the Future of Tennis

Off the court, Djokovic is vocal about the future of tennis. At a recent press conference, he expressed concerns about the sport's decline compared to the rapid growth of other disciplines like paddle tennis and pickleball. 'In terms of innovation in our sport, apart from the Slams, we have to figure out how to attract a young audience,' Djokovic stated.

He highlighted the need for better marketing and growth strategies, drawing comparisons to Formula 1's successful marketing efforts. 'We need to do a better job on our respective tours. The Grand Slams are always going to go well. But I think our tours need to improve,' he said. Djokovic emphasized the importance of increasing the number of players who can make a living from tennis, noting that currently, only 350 to 400 players worldwide can do so.

Djokovic warned that tennis is at risk of being overshadowed by more accessible and financially viable racquet sports like paddle tennis. 'If we don't do something about it, globally or collectively, all tennis clubs will become paddle tennis and pickleball clubs,' he cautioned. He called for a collective effort to address these challenges and ensure the sport's longevity.

Clam Reports
Refs: | Clarin | ANSA |

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