The New Popular Front (NFP) has opted for an innovative approach to communicate its key political messages just days before the legislative elections. In a bold and original move, the Union of Lefts has released a video utilizing Autonomous Sensory Meridian Response (ASMR), a method known for its relaxing sounds and whispers.
The video features prominent figures such as Manon Aubry, Marine Tondelier, Sandrine Rousseau, Olivier Faure, and Aymeric Caron, who engage in ASMR techniques like tapping, rubbing, and whispering. Their goal is to convey their political ideas more effectively on social media. The topics discussed in the video include increasing the minimum wage to 1,600 euros, blocking prices for basic necessities, raising housing benefits (APL) by 10%, and advocating for an immediate ceasefire in Gaza along with the recognition of the State of Palestine.
Despite its originality, the ASMR video has received mixed reactions. Some viewers appreciate the unique and calming method, while others find it uncomfortable or embarrassing. The video has sparked significant discussion on social media, amassing 1.6 million views on X (formerly Twitter).
ASMR, a relaxation technique that has gained popularity on social networks in recent years, is known for inducing 'cerebral orgasms' through pleasant and reassuring sensations. While it may not be as trendy as it once was, it still has a dedicated following. This isn't the first time ASMR has been used for promotional purposes; recently, Roland-Garros also released an ASMR video featuring tennis stars like Carlos Alcaraz, Novak Djokovic, Caroline Garcia, Alexander Zverev, and Coco Gauff.
- The use of ASMR by the NFP is a strategic attempt to stand out in the crowded political landscape and attract attention to their legislative agenda. By employing a method that is both innovative and divisive, they aim to reach a broader audience and engage potential voters in a new way.
- The mixed reactions to the ASMR video highlight the polarizing nature of this relaxation technique. While some people find it soothing and enjoyable, others are put off by the intimate and unconventional approach. This divisiveness, however, has contributed to the video’s viral success and widespread discussion online.
- The NFP's focus on key issues such as increasing the minimum wage and advocating for international peace reflects their commitment to social justice and economic reform. Their use of ASMR is an attempt to communicate these serious topics in a manner that is both accessible and engaging.
