Trump's recent surge in positive media sentiment may influence voter perceptions as the election approaches.
Harris's ability to secure endorsements from prominent figures like LeBron James could bolster her campaign despite the negative media coverage.
The disparity in media coverage between Trump and Harris highlights the role of media narratives in shaping public opinion during elections.
If Trump's positive media coverage continues, it may strengthen his position in the upcoming election.
Harris's endorsements could lead to a turnaround in her media sentiment if leveraged effectively in campaign strategies.
As the US presidential election nears, media coverage has increasingly focused on the candidates, particularly Donald Trump and Kamala Harris. Recent sentiment analysis indicates that Trump's charisma has garnered more positive media attention compared to Harris, who has faced a higher volume of negative coverage. Between October 30 and November 2, a total of 183 articles analyzed showed that Trump received 47 positive articles (25.68%), while Harris had 15 positive articles (8.20%). Furthermore, Harris faced 36 negative articles (19.67%), in contrast to Trump, who had an equal number of negative articles (47).
Media outlets like Fox News have prominently featured articles discussing Trump's personality, while coverage of Harris has been less favorable, with a significant portion of her articles remaining neutral (68.5%). Trump's recent endorsements, including support from the daughter of former basketball player Jim Brown, have contributed to his positive media portrayal. Meanwhile, Harris's endorsements from figures like LeBron James and Arnold Schwarzenegger have also positively impacted her image, despite the negative commentary surrounding Biden's remarks about Trump supporters.
