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SBS Dominates Viewership Ratings as South Korea Celebrates Historic Olympic Wins at Paris 2024

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Discover how SBS topped viewership ratings during the 2024 Paris Olympics, celebrating historic wins by Korean athletes, including the women's archery team. Explore the excitement surrounding Léon Marchand and other competitors as they aim for gold.


The 2024 Paris Olympics have seen a remarkable display of talent and viewership, particularly for SBS, which topped ratings in various sports including fencing and swimming. According to Nielsen Korea, SBS achieved a viewership rating of 1.2% during the men's saber fencing finals, where Oh Sang-wook clinched a gold medal. The network also led in the men's 400m swimming final, which saw Kim Woo-min win bronze, achieving the same 1.2% rating. Notably, the preliminaries for the 200m freestyle and 100m events showcased impressive ratings, with Hwang Sun-woo and Kim Woo-min leading the way with 6.9% and 6.1% respectively. The success of SBS can be attributed to the stellar performances of the Korean athletes, including the women's archery team, which celebrated its 10th consecutive Olympic victory. This was a significant highlight, as they defeated China 5-4 in a nail-biting shoot-off. The event drew an average viewership of 7.3% and a peak of 9.7%, showcasing the emotional and historic moment for the nation. Commentators Park Seong-hyun and Park Kyeong-mo, who are Olympic champions themselves, provided engaging commentary that resonated with viewers, enhancing the overall viewing experience. The excitement continued with the women's air pistol event, where Oh Ye-jin and Kim Ye-ji won gold and silver respectively, further boosting SBS's ratings. The network is expected to maintain its lead as more events unfold, including men's archery and various team sports.

In addition to SBS's success, the French delegation is also aiming for gold as the 2024 Paris Olympics progress. French swimmer Léon Marchand, a world record holder, is set to compete in the 400m medley, while the Lebrun brothers will begin their individual table tennis competitions. The French women's rugby sevens team, fresh off a gold medal win, is looking to replicate that success. The fencing events will see three French athletes, including reigning Olympic champion Romain Cannone, striving for medals at the Grand Palais. The day promises to be packed with action as team sports like volleyball, water polo, and hockey take center stage. The United States men's basketball team, featuring stars like LeBron James and Stephen Curry, will also begin its tournament against Serbia. As the Olympics continue, both Korean and French athletes are poised to make headlines and capture the attention of viewers worldwide.

  • The 2024 Paris Olympics are not only a showcase of athletic prowess but also a significant moment for broadcasters and viewers alike. SBS's exceptional ratings reflect the growing interest in Olympic sports, particularly in South Korea, where the national pride is palpable. The women's archery team's historic victory is a testament to the dedication and skill of the athletes and their coaches. This achievement not only cements their legacy but also inspires future generations of archers. Meanwhile, the French delegation is equally motivated, with numerous athletes aiming to capitalize on the home advantage. The presence of world-class competitors like Léon Marchand adds excitement to the events, and fans are eager to witness potential upsets and record-breaking performances. As the Olympics unfold, the narrative of triumph, resilience, and national pride continues to captivate audiences around the globe.
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