Red Star FC's decision reflects a growing trend among organizations and individuals to reassess their presence on social media platforms perceived as fostering negative environments.
The move signifies a potential shift in how sports clubs engage with their fanbase, prioritizing direct communication channels over traditional social media.
This withdrawal may inspire other clubs and organizations to consider similar actions, particularly those with strong social justice commitments.
As more organizations follow Red Star FC's lead, X may experience a decline in user engagement from reputable institutions, further impacting its credibility.
The rise of alternative platforms like Bluesky could gain traction among those seeking a more positive online environment for discussions and community engagement.
Red Star FC's action could prompt discussions within the sports community about the role of social media in promoting values and combating hate speech.
Red Star FC has officially withdrawn from the social media platform X, formerly known as Twitter, becoming the first professional football club in France to do so. The announcement was made via a press release on December 4, 2024, where the club expressed concerns over the platform's transformation into a space that amplifies hate speech and polarizing rhetoric.
The club's management highlighted that the certification system, which previously ensured the reliability of information shared on the platform, has deteriorated. As a result, Red Star FC has decided to cease using its X account, except to prevent identity theft, while keeping the past 15 years of content available as archives.
This decision aligns with a broader trend of discontent towards X, especially following its acquisition by Elon Musk in October 2022. Other organizations, including regional newspapers and Greenpeace France, have also distanced themselves from the platform. Red Star FC encourages its supporters to subscribe to the club's newsletter for updates, emphasizing a commitment to communication in spaces that align with their values.