OpenAI has officially launched its new search engine, SearchGPT, aimed at competing with Google in the search engine market. This innovative tool combines the capabilities of GPT-4 with real-time information from the Internet, providing users with curated responses that include direct links to sources. Unlike ChatGPT, which generates answers without citations, SearchGPT emphasizes transparency by showing where information is sourced from.
The search engine is currently being tested by 10,000 users in the U.S., with plans for broader access. OpenAI's strategy is to enhance the experience for content creators and publishers by highlighting high-quality content through a conversational interface. Users can engage with the information presented, asking follow-up questions in a manner similar to human conversation.
SearchGPT is positioned as a significant evolution in how users search for information, moving away from traditional search engine formats. It aims to streamline the search process, making it faster and easier to find relevant information, thereby reshaping the landscape of online information retrieval.