OpenAI has launched a prototype search engine called SearchGPT, which aims to revolutionize how users find information online. Unlike traditional search engines that provide a list of links, SearchGPT summarizes findings and presents direct answers, posing a significant challenge to Google.
The prototype is currently available to a limited number of users for testing, with plans for future integration into ChatGPT. Concerns have been raised among content creators about the potential impact on website traffic and advertising revenue, as SearchGPT may reduce the need for users to visit original content sites.