Equestrian Obstacles Dazzle at the 2024 Olympic Games
The equestrian events of the 2024 Olympic Games in Versailles are not just a showcase of athletic prowess but also a feast for the eyes. The obstacles designed for these events, created by the specialist company Salt and Jumps, have already sparked significant interest among spectators and athletes alike. "It’s the most beautiful thing I’ve seen. It's sumptuous," said rider Karim Laghouag, expressing the enchantment these obstacles evoke. With 48 unique designs selected from 120 proposals, the team worked tirelessly to manufacture these artistic creations, overcoming challenges like tight deadlines and weather conditions.
The company, based in Le Mans, retains ownership of the obstacles, which they are renting to the Olympic Committee and then reselling. The prices for these stunning pieces range from 3,700 to 18,000 euros, with many already selling out before the pentathlon events have even begun. Each obstacle is crafted using cutting-edge technology, including 3D printing and hand-painted details, ensuring they are not just functional but also works of art. The director, Miahmaï Simion, emphasizes the aim of merging technicality with the rich history and culture of France, creating a unique experience for all involved.
Samsung's Strategic Marketing During the Olympic Games
In another corner of the Olympic spectacle, global partner Samsung has made headlines with its innovative marketing strategy. The technology giant has successfully integrated its brand into the Olympic experience, notably through its “victory selfies” initiative using the Galaxy Z Flip6 smartphones. Each of the nearly 17,000 athletes received a special edition of this foldable smartphone, designed specifically for the Games.
However, not all athletes have chosen to keep their gifts. Some have already listed these exclusive devices on resale platforms like eBay and Leboncoin, with prices reaching up to 2,200 euros. The smartphone comes with a gold finish, Olympic branding, and additional perks like a 100 GB eSIM card and unlimited public transport access in the Ile-de-France region. While Samsung has alerted the International Olympic Committee about the resale of these devices, athletes are allowed to sell them, especially as it may provide significant financial support for those from smaller countries or lesser-known sports.
- The obstacles designed for the equestrian events are not just functional; they embody the spirit of the Olympics and the rich cultural heritage of France. Each piece is a testament to the craftsmanship and creativity of the team at Salt and Jumps, who faced a tight deadline to create these breathtaking designs. The excitement surrounding these obstacles has created a buzz in the equestrian community, with many eager to own a piece of Olympic history. On the other hand, Samsung's marketing strategy has demonstrated the power of brand integration into major events. By providing athletes with a unique device that not only serves as a smartphone but also as a collector's item, Samsung has tapped into the nostalgia and excitement of the Olympics. The resale market for these devices highlights the value and demand for exclusive items among collectors and fans alike.
