Messi Ventures into Entertainment with 525 Rosario
Lionel Messi, the global football icon, is expanding his horizons beyond the football pitch by launching a new entertainment company named 525 Rosario. This venture, created in collaboration with SMUGGLER Entertainment, aims to produce a diverse range of audiovisual content, including series, films, and live sports events. Named after Messi's hometown, Rosario, the company seeks to encapsulate values of family and community, while also reaching out to a global audience. Messi expressed his excitement about this new project, stating, "Entertainment has always been a passion of mine, whether on the court or in other arenas."
Aiming for Global Impact
The new company, 525 Rosario, will not only focus on producing engaging content but also aims to inspire and connect with audiences worldwide. With its headquarters set in both Miami and Los Angeles, the company plans to highlight Messi's legacy and values through innovative storytelling. Tim Pastore, CEO of SMUGGLER Entertainment, emphasized the importance of this partnership, stating, "We are very grateful to Leo and his family for the opportunity to create and partner on content experiences for local and global audiences."
Messi's Business Expansion
At 37 years old, Messi is diversifying his business portfolio significantly. His previous ventures have included successful investments in hospitality, real estate, and image rights, with his parent company, Limecu España 2010, reporting substantial profits. The launch of 525 Rosario marks his foray into the entertainment industry, showcasing his commitment to creating meaningful experiences for both the Latin and Hispanic communities, as well as a broader global audience. As Messi continues to build his brand off the field, this new venture could redefine his legacy beyond football.
