Kamala Harris' presidential campaign team has unveiled a substantial $90 million advertising strategy as the race for the White House heats up. This investment aims to introduce Harris to voters and highlight the stark contrasts between her vision and that of Republican candidate Donald Trump. With the November election approaching, this marks the largest ad spend from Harris' campaign to date, following a successful $5 million campaign launched last month after her elevation to the Democratic ticket. The strategy comes amid a surge in fundraising, with Harris reportedly raising $310 million in July and starting August with $337 million in funds.
The campaign will target seven pivotal swing states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. It aims to reach voters through popular television shows such as 'The Bachelorette' and 'The Daily Show,' focusing on Harris' personal narrative and her commitment to social justice issues. Harris' campaign manager, Quentin Fulks, emphasized that the goal is to clarify the stakes of the election and position Harris as the candidate best suited to lead the nation.
In contrast, Trump has been vocal in his criticisms of Harris, labeling her and the Democratic agenda as extreme. A recent poll indicates that while Harris may have an edge in terms of leadership qualities like honesty, Trump still holds a slight advantage among voters regarding economic and immigration issues. Senator Bernie Sanders has also voiced his support for Harris, urging her to maintain a progressive stance and focus on the needs of working-class Americans, particularly in light of rising costs and social justice issues. Sanders believes that addressing these concerns could resonate with undecided voters and ultimately sway the election in Harris' favor.
