French Authorities Ban Algerian 'Marjan' Chocolate Spread Amid Safety Concerns
The French Ministry of Agriculture has announced a ban on the Algerian chocolate spread 'Marjan', produced by the company Sibon, due to concerns regarding compliance with European Union regulations. Despite its rising popularity on social media, particularly among influencers in France, authorities have launched an investigation into how the product has remained available in the French market. The ministry emphasized that Algeria has not fulfilled the necessary conditions for exporting milk derivative products intended for human consumption, which has led to the prohibition of 'Marjan' under existing regulatory frameworks.
The ban comes as French supermarket giant Carrefour expressed intentions to launch 'Marjan' products in its stores within the next few weeks, raising questions about the product's regulatory status. Currently, two shipments of 'Marjan' are being detained at French border checkpoints as authorities investigate potential fraudulent mechanisms that facilitated the product's distribution in France. This investigation highlights the ongoing issues related to food safety and animal health standards in the EU.
The chocolate spread has gained significant attention in France, competing with established brands like Nutella, which dominates the market with over three-quarters of the spreadable chocolate sales in supermarkets. According to industry data, Nutella sold nearly 90 million jars in France last year, averaging almost three jars sold every second. As 'Marjan' continues to capture the interest of consumers and influencers alike, the French decision to ban the product has sparked debate, with many questioning the implications for Algerian exports and the broader chocolate market in France.
