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French Athletes Gear Up for Paris 2024 Olympics Amid Historic Marketing Innovations

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Explore how French athletes prepare for the Paris 2024 Olympics, while delving into the historical marketing innovations that shaped the industry. Discover the intersection of sports and culture in this comprehensive overview.


The French swordsmen, including Olympic champion Romain Cannone, took 1 hour 40 minutes on Thursday to reach the Grand Palais from the Olympic village, the site of the Olympic fencing events two days later, said a source close to the team.

Romain Cannone, Yannick Borel, Luidgi Midelton and Paul Allègre reconnoitred the place before entering competition on Sunday and must return there on Friday.

Swordsmen blocked on Avenue Marceau in Paris

The French shooters, from the athletes' village located on the northern edge of Paris, in Seine-Saint-Denis, quickly reached, in around forty minutes, the Place de l'Etoile and the Arc de Triomphe, before remaining blocked Avenue Marceau.

A barrier checking QR codes allowing access to the area stopped dozens of vehicles in front of them. The women's epee events begin at 10 a.m. Saturday morning and the men's saber events even begin at 9 a.m. Monday.

Paris 2024 Olympic Games: the sites of the different events

Access the slideshow (35).

Clam Reports
Refs: | WALLA | Le Parisien | Le Figaro |

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