Lip Balms Take Center Stage in Summer Makeup Trends
Lip balms are emerging as the new must-have in the beauty industry, reminiscent of the classic cocoa butter that has long been a staple for winter care. As summer approaches, these hydrating lip products are not just for protection against dryness; they are becoming essential components of makeup routines. With the rise of super hydrating lip balms, the beauty world is abuzz with innovative products that not only moisturize but also transform the look and feel of lips. The trend has gained significant traction on social media, with influencers showcasing their favorite balms, leading to a staggering 58% increase in online searches for lip butters compared to last year.
Celebrating International Lipstick Day
International Lipstick Day, celebrated on July 29th, serves as a perfect platform to highlight the latest lip trends, particularly the surge in popularity of lip balms. Celebrities like Sabrina Carpenter and Win Metawin have put these products in the spotlight, showcasing their versatility at high-profile events. The Prada Balm, known for its unique bifidus extract and color-changing properties, is leading the charge, with over 374K tags on platforms like TikTok and Instagram. Makeup artists emphasize the importance of keeping lips hydrated and vibrant this summer, recommending scrubs and light glosses over traditional lipsticks.
The Rise of Multifunctional Lip Products
The beauty market is witnessing a shift towards multifunctional lip products. Brands such as Summer Fridays, Kylie Cosmetics, and YSL are at the forefront, offering creamy lipsticks and balms that not only enhance appearance but also provide skincare benefits. For instance, the YSL Candy Glow lip balm adapts to the wearer's pH, ensuring a personalized shade, while Armani's Prisma Glass lip gloss boasts an innovative oil-in-gloss technology for lasting shine and hydration. The trend is not just about aesthetics; it emphasizes care and nourishment, with products infused with ingredients like shea butter, squalane, and hyaluronic acid.
In conjunction with the beauty trend, France is currently hosting the Olympics, with over 23 million viewers tuning in for the grand opening ceremony. The French athletes are making waves, securing four medals so far, including gold in Rugby Sevens by Antoine Dupont. As the games progress, excitement builds with upcoming events featuring athletes like Léon Marchand in the 400m medley and Camille Prigent in canoe-kayak slalom. The convergence of beauty trends and sports achievements captures the essence of summer 2023.
