Carrefour's decision may set a precedent for other retailers and food service providers in France, potentially impacting the overall market dynamics regarding meat sourcing and consumer preferences.
The backlash against the EU-Mercosur agreement illustrates a growing tension between global trade agreements and local agricultural interests, highlighting the need for balancing economic benefits with domestic agricultural sustainability.
If Carrefour's stance gains traction, it could lead to a broader movement among retailers to prioritize local sourcing, influencing consumer behavior and possibly leading to legislative changes regarding trade agreements.
The ongoing negotiations for the EU-Mercosur agreement may face increased scrutiny and opposition, potentially delaying its finalization as political and public pressure mounts.
On November 20, 2024, Carrefour's CEO Alexandre Bompard announced a commitment to not sell meat from Mercosur countries if a free trade agreement is finalized. This decision comes in response to widespread discontent among French farmers regarding the proposed EU-Mercosur agreement, which they believe threatens local agriculture due to unfair competition from imported meat that does not meet European health and environmental standards.
Bompard's letter to the FNSEA (National Federation of Agricultural Workers) highlights the risk of inferior meat flooding the French market. He emphasized that 96% of the beef and pork sold by Carrefour is of French origin, aiming to reassure consumers and farmers alike. He also called on other players in the agri-food sector, particularly those in the catering industry, to join this commitment.
The French agricultural community has been vocal in its opposition to the EU-Mercosur agreement, fearing it would lead to a significant influx of cheaper, lower-quality meat from South America. The political landscape in France reflects this sentiment, with President Emmanuel Macron expressing his rejection of the agreement as it currently stands, aligning with the concerns of farmers.
